Unprecedented: Being a Communicator in a Post-Election World

After the 2016 election, the lines between business and civic life have blurred. With a mood and climate that is anything but ordinary, communications professionals are required to think and perform … [continue reading]

Reinvigorating the eBay Brand from the Inside Out

Are you ready to turn your employees into vibrant brand advocates? How do global technology companies like eBay harness employees’ passion to energize their brand? eBay and Instinctif Partners … [continue reading]

ICR: Community Building Using Digital Platforms

Internal digital platforms can be a powerful way to engage employees. The growth in tools such as Slack, Workplace by Facebook, Yammer and others promise to elevate the way organizations communicate … [continue reading]

What’s New at SF IABC

How do you know if your social media use is productive or an addiction?

By Denise Donaldson Imagine just 10 years ago, before the advent of smartphones in the late 2000s. Remember when you had to be at your desk to check a post or an email? Largely, you could still escape from your email or messaging (though not texting or a call) by walking away from your desk. […]

Member Spotlight: Phillip Sontag

By Julie Knight His claim to fame? Phillip Sontag was one of the masterminds behind the “Campaign for Real Beauty from Dove,” one of PR’s most successful and talked-about campaigns. The campaign, which began about 10 years ago, started with a study of more than 10,000 women in 10 countries to learn what women’s priorities […]

5 Tips for Authentic Leadership in Critical Times

By Julie Knight Michele Wolpe, director of Employee Communications at Autodesk, facilitated a roundtable discussion at our recent Idea Exchange meeting, “Unprecedented: Being a Communicator in a Post-Election World.” She offered the following five tips to consider before making a public statement about an issue you feel passionate about. Be Bold. Take a clear stand […]

Communicating in a Fake News World

By Julie Knight If you were President Trump’s PR person, what would your approach be? What steps could United Airlines take to combat recent bad press? Ever wonder if you should take a political or controversial stand in social media? By doing so, could you be risking the next job you seek or turning potential […]

President’s Blog: Communications Has Never Been Sexier

Earlier this year, IABC Chair Dianne Chase wrote a post about “alternative facts,” resulting in over 1,000 signatures of communications professionals standing behind IABC’s Code of Ethics on a petition on Change.org. As Dianne plainly put it, “Alternative facts have no place in the communications profession.” After reading the post and signing the petition, I […]

Journey to 2025 and the Questions I Asked Along the Way

By Sue Stoney, VP of Communications, SF IABC On Wednesday, March 1, 2017, Bay Area business communicators were treated to a presentation by Lou Hoffman, CEO of the The Hoffman Agency, and Shel Holtz, Principal and founder of Holtz Communications, at the Variety Club Screening Room in San Francisco, a venue that includes a lobby […]

More Posts from this Category