Tips from Writing Coaches

By Sue Stoney While many of us IABCers write for a living, it’s always fun to learn some new tricks of the trade. Several of our chapter’s top writing coaches and communication consultants came together on Jan. 18, 2017 at Impact Hub in Oakland for an SF IABC Independent Communicators’ Roundtable meeting to share tips […]

President’s Blog: 3 Reasons #whyIloveIABC

By Kamna Narain In my final week as President of the San Francisco chapter of the International Association of Business Communicators (IABC) I’m reflecting on why this professional association is so near and dear to my heart. #whyIloveIABC There are many reasons to love IABC. Where else can you find a global community that connects, […]

Todd Nelson Finds a Niche in the Cannabis Industry

By Julie Knight You could say Todd Nelson is building his own cannabis empire as the “Pot PR Guy.” After 17 years of award-winning marketing, communications and PR experience, in 2015, Todd decided to re-open a business he ran years ago, TNTpr. Only this time, the business would specialize in cannabis PR. How did a […]

Bidding for Change at eBay

By Julie Knight  How eBay is re-branding itself by turning employees into brand ambassadors. Watch the video below. At SF IABC’s meeting, “Reinvigorating the eBay Brand from the Inside Out,” we got an inside glimpse into how eBay is working to shift perceptions of the company by turning its 12,000 global employees into brand advocates. […]

How do you know if your social media use is productive or an addiction?

By Denise Donaldson Imagine just 10 years ago, before the advent of smartphones in the late 2000s. Remember when you had to be at your desk to check a post or an email? Largely, you could still escape from your email or messaging (though not texting or a call) by walking away from your desk. […]

Member Spotlight: Phillip Sontag

By Julie Knight His claim to fame? Phillip Sontag was one of the masterminds behind the “Campaign for Real Beauty from Dove,” one of PR’s most successful and talked-about campaigns. The campaign, which began about 10 years ago, started with a study of more than 10,000 women in 10 countries to learn what women’s priorities […]

Americas Field Sales Communication Manager, HPE Software: Sunnyvale, CA

This position will work with sales leadership to develop, manage and execute the strategic internal communication plan to the HPE Software Sales team. This individual will be the voice of leadership and marketing, utilizing multiple communication vehicles to motivate and inform the software sales force in the Americas.  This person will be responsible for execution and strategy. Details: ·         Location […]

5 Tips for Authentic Leadership in Critical Times

By Julie Knight Michele Wolpe, director of Employee Communications at Autodesk, facilitated a roundtable discussion at our recent Idea Exchange meeting, “Unprecedented: Being a Communicator in a Post-Election World.” She offered the following five tips to consider before making a public statement about an issue you feel passionate about. Be Bold. Take a clear stand […]

Communicating in a Fake News World

By Julie Knight If you were President Trump’s PR person, what would your approach be? What steps could United Airlines take to combat recent bad press? Ever wonder if you should take a political or controversial stand in social media? By doing so, could you be risking the next job you seek or turning potential […]

Vice President-Strategist: ROI Communication

POSITION SUMMARY The ROI Vice President-Strategist role is a senior, strategic position with a focus on building and serving accounts. In this role, you’ll contribute to the success of several major accounts, providing senior-level consulting, developing breakthrough communication strategies, and providing fresh thinking to our communication consulting engagements. You have a strong point of view […]