Let’s Go to the Zoo

Sign up today for our joint PRSA / IABC corporate social responsibility event Oct. 5. Save $ with the early-bird discount and get $20 off your Uber ride to and from the event. Come join fellow communication and marketing innovators for a fun evening at the zoo. IABC, PRSA and sfBIG will co-host, “The Hidden Value of corporate social […]

Words Are Powerful

By Jennel McDonald Words are powerful. Images are powerful. Actions are powerful. They are artifacts of human society and the communicators’ tools that we use to shape our worlds. In the past few weeks, we’ve seen our tools in action – used in both terrifying and hopeful ways. The white supremacists’ demonstration in Charlottesville, VA […]

Tips from Writing Coaches

By Sue Stoney While many of us IABCers write for a living, it’s always fun to learn some new tricks of the trade. Several of our chapter’s top writing coaches and communication consultants came together on Jan. 18, 2017 at Impact Hub in Oakland for an SF IABC Independent Communicators’ Roundtable meeting to share tips […]

President’s Blog: 3 Reasons #whyIloveIABC

By Kamna Narain In my final week as President of the San Francisco chapter of the International Association of Business Communicators (IABC) I’m reflecting on why this professional association is so near and dear to my heart. #whyIloveIABC There are many reasons to love IABC. Where else can you find a global community that connects, […]

Todd Nelson Finds a Niche in the Cannabis Industry

By Julie Knight You could say Todd Nelson is building his own cannabis empire as the “Pot PR Guy.” After 17 years of award-winning marketing, communications and PR experience, in 2015, Todd decided to re-open a business he ran years ago, TNTpr. Only this time, the business would specialize in cannabis PR. How did a […]

Bidding for Change at eBay

By Julie Knight  How eBay is re-branding itself by turning employees into brand ambassadors. Watch the video below. At SF IABC’s meeting, “Reinvigorating the eBay Brand from the Inside Out,” we got an inside glimpse into how eBay is working to shift perceptions of the company by turning its 12,000 global employees into brand advocates. […]

How do you know if your social media use is productive or an addiction?

By Denise Donaldson Imagine just 10 years ago, before the advent of smartphones in the late 2000s. Remember when you had to be at your desk to check a post or an email? Largely, you could still escape from your email or messaging (though not texting or a call) by walking away from your desk. […]

Member Spotlight: Phillip Sontag

By Julie Knight His claim to fame? Phillip Sontag was one of the masterminds behind the “Campaign for Real Beauty from Dove,” one of PR’s most successful and talked-about campaigns. The campaign, which began about 10 years ago, started with a study of more than 10,000 women in 10 countries to learn what women’s priorities […]

5 Tips for Authentic Leadership in Critical Times

By Julie Knight Michele Wolpe, director of Employee Communications at Autodesk, facilitated a roundtable discussion at our recent Idea Exchange meeting, “Unprecedented: Being a Communicator in a Post-Election World.” She offered the following five tips to consider before making a public statement about an issue you feel passionate about. Be Bold. Take a clear stand […]

Communicating in a Fake News World

By Julie Knight If you were President Trump’s PR person, what would your approach be? What steps could United Airlines take to combat recent bad press? Ever wonder if you should take a political or controversial stand in social media? By doing so, could you be risking the next job you seek or turning potential […]