3 Reasons #whyIloveIABC

By Kamna Narain In my final week as President of the San Francisco chapter of the International Association of Business Communicators (IABC) I’m reflecting on why this professional association is so near and dear to my heart. #whyIloveIABC There are many reasons to love IABC. Where else can you find a global community that connects, […]

Todd Nelson Finds a Niche in the Cannabis Industry

By Julie Knight You could say Todd Nelson is building his own cannabis empire as the “Pot PR Guy.” After 17 years of award-winning marketing, communications and PR experience, in 2015, Todd decided to re-open a business he ran years ago, TNTpr. Only this time, the business would specialize in cannabis PR. How did a […]

Bidding for Change at eBay

By Julie Knight  How eBay is re-branding itself by turning employees into brand ambassadors. Watch the video below. At SF IABC’s meeting, “Reinvigorating the eBay Brand from the Inside Out,” we got an inside glimpse into how eBay is working to shift perceptions of the company by turning its 12,000 global employees into brand advocates. […]

How do you know if your social media use is productive or an addiction?

By Denise Donaldson Imagine just 10 years ago, before the advent of smartphones in the late 2000s. Remember when you had to be at your desk to check a post or an email? Largely, you could still escape from your email or messaging (though not texting or a call) by walking away from your desk. […]