At the Pentagon on 9/11

By Julie Knight Anne Skelly will never forget one of the most harrowing days of her career — working inside the Pentagon when Flight 77 hit the building. At the time, she was an Air Force major and a speechwriter for Secretary of Defense Donald Rumsfeld, as well as Deputy Secretary of Defense Paul Wolfowitz. […]

It’s Röcktober — Get Loud About IABC Membership.

Participate in Member Month for a chance to rock some great prizes. It’s Röcktober, a.k.a. IABC Member Month. Time to kick up the volume and let people know how IABC helps us amp up our careers, connect with a network of industry rock stars and tune into communication best practices that drive business results. For […]

New City. New Job. New Life.

By Julie Knight After a childhood spent in the suburbs of Chicago and her entire adult life and professional career in the city, Maureen Thompson decided to embark on a new chapter by moving halfway across the country to the Bay Area in October of 2015. To accelerate her transition into the local market, she […]

Words Are Powerful

By Jennel McDonald Words are powerful. Images are powerful. Actions are powerful. They are artifacts of human society and the communicators’ tools that we use to shape our worlds. In the past few weeks, we’ve seen our tools in action – used in both terrifying and hopeful ways. The white supremacists’ demonstration in Charlottesville, VA […]

Tips from Writing Coaches

By Sue Stoney While many of us IABCers write for a living, it’s always fun to learn some new tricks of the trade. Several of our chapter’s top writing coaches and communication consultants came together on Jan. 18, 2017 at Impact Hub in Oakland for an SF IABC Independent Communicators’ Roundtable meeting to share tips […]

President’s Blog: 3 Reasons #whyIloveIABC

By Kamna Narain In my final week as President of the San Francisco chapter of the International Association of Business Communicators (IABC) I’m reflecting on why this professional association is so near and dear to my heart. #whyIloveIABC There are many reasons to love IABC. Where else can you find a global community that connects, […]

Todd Nelson Finds a Niche in the Cannabis Industry

By Julie Knight You could say Todd Nelson is building his own cannabis empire as the “Pot PR Guy.” After 17 years of award-winning marketing, communications and PR experience, in 2015, Todd decided to re-open a business he ran years ago, TNTpr. Only this time, the business would specialize in cannabis PR. How did a […]

Bidding for Change at eBay

By Julie Knight  How eBay is re-branding itself by turning employees into brand ambassadors. Watch the video below. At SF IABC’s meeting, “Reinvigorating the eBay Brand from the Inside Out,” we got an inside glimpse into how eBay is working to shift perceptions of the company by turning its 12,000 global employees into brand advocates. […]

How do you know if your social media use is productive or an addiction?

By Denise Donaldson Imagine just 10 years ago, before the advent of smartphones in the late 2000s. Remember when you had to be at your desk to check a post or an email? Largely, you could still escape from your email or messaging (though not texting or a call) by walking away from your desk. […]

Member Spotlight: Phillip Sontag

By Julie Knight His claim to fame? Phillip Sontag was one of the masterminds behind the “Campaign for Real Beauty from Dove,” one of PR’s most successful and talked-about campaigns. The campaign, which began about 10 years ago, started with a study of more than 10,000 women in 10 countries to learn what women’s priorities […]