Build Your Brand With a Signature Story @ The College of Extended Learning at San Francisco State University
Nov 9 @ 5:30 pm – 7:30 pm

Cameron Craig will share how communication played a pivotal role in Apple’s turnaround period from Steve Jobs return as CEO to the launch of iPhone. Over this period, Apple would prove the cynics wrong and dazzle the world with its groundbreaking innovations, masterful marketing and against-the-grain approach.

Cameron will share five communications lessons from those days and how you can take advantage of these same principles for your company or brand. Themes include the importance of keeping it simple, prioritizing influencers, staying focused on your message, and leveraging outside milestones for internal momentum.

Cameron Craig

Cameron Craig is a communications professional with 20+ years experience working with Apple, Visa, PayPal, Polycom and Yahoo! Formerly, was a tour publicist for Johnny Cash. Is a contributor to Harvard Business Review, Fortune, The Huffington Post and PR Daily.