President’s Blog: Communications Has Never Been Sexier

Earlier this year, IABC Chair Dianne Chase wrote a post about “alternative facts,” resulting in over 1,000 signatures of communications professionals standing behind IABC’s Code of Ethics on a petition on As Dianne plainly put it, “Alternative facts have no place in the communications profession.”

After reading the post and signing the petition, I found myself solemnly invigorated and profoundly proud of my 20+ years in the industry, as well as my IABC membership. Suddenly, our profession, and the skills that are second nature to us, mattered in a very different way than they did yesterday. Suddenly, our profession was kind of sexy. (Wait, what?)

The global marketplace and political climate of 2017 demand that we stay sharp, remain relevant and operate with agility for the sake of the audiences we are responsible for communicating with and the companies we are accountable for communicating about.

SF IABC is more committed than ever to help our members do just this.

Three Ways We’re Helping Members Remain Relevant
Note: Each of the following are member-only benefits

  1. Attend the April 18 Idea Exchange Event: Unprecedented: Being a Communicator in a Post-Election World – Share examples and exchange ideas about how we are dealing with unique and unprecedented situations since the 2016 election, be that in employee communications, executive messaging, PR, branding or social media. Recognizing that nobody is an expert just yet, we’re creating a forum for the best minds in communications (that’s you!) to participate in rapid round discussions.
  1. Write an article for the SF IABC website Showcase your expertise and share your insights on a communications trend, emerging tool/media or the communications strategy surrounding a current, local event or crisis. It’s visibility for you and your company as well as an opportunity to break out of your organization’s bubble and get feedback on your point of view from your peers.
  1. Join a Networking 9 Dinner – Nothing keeps you fresh more than stimulating conversation with super smart people. At our Net9 dinners, we gather nine SF IABC members to engage in a discussion about a current topic while enjoying a delicious dinner. You’re bound to walk away with a myriad of ideas as well as a few new friends!

April is SF IABC Member Month
If you’re not a member and want to take advantage of the member-only benefits such as what’s listed above, join IABC in April and we’ll waive the $40 application fee. Are you a lapsed member? Renew and the $40 renewal fee is on us.

Plus, we’ll provide you with free admission to our May 18 event, Reinvigorating the eBay Brand from the Inside Out.

Kamna Narain
SF IABC President

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