Evolving Your Communication Approach
More and more companies, like Walmart, Starbucks, Campbell and Hootsuite, are shifting from siloed, one-way information pushes to effective conversations and collaboration across their global and frontline teams.
According to recent studies, including a joint study between the Institute for Corporate Productivity (i4cp) and Rob Cross, Edward A. Madden Professor of Global Business at Babson College, companies that promote collaborative working are five times as likely to be high performing.
Effective collaboration can enable greater productivity, increase employee retention, improve communication and result in more satisfied customers.
Join us for this breakfast summit on October 29 at the Menlo Park Facebook office to hear how companies like yours are applying key strategies for improving their approach to communication. You’ll gain insights on how to:
- Empower employee engagements to work smarter and better together
- Connect cross-functional teams to create great customer experiences
- Strengthen corporate culture and community
- Drive business efficiencies that impact the bottom line
Sponsored by Workplace by Facebook and the International Association of Business Communicators (IABC).
Presenter: Abby Guthkelch serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising customers on communication best practices, trends and thought leadership, as well as working closely with engineering and product management teams, specifically, with comms customers in mind.
Prior to Workplace, Guthkelch has held a number of senior level comms and marketing roles both in-house and agency side — most recently as the global head of social media engagement at HSBC, and Ketchum’s U.K. head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer and will be heading to Japan in October to support her team — Ireland — at the Rugby World Cup.
Presenter: Carrie Basham Marshall is principal and CEO of Talk Social to Me, a boutique consulting firm that specializes in helping Communications leaders use social and collaboration tools for effective employee engagement. With over a decade of experience in this area, Carrie has helped hundreds of organizations prepare for, launch and re-vamp their enterprise social platforms. Prior to starting Talk Social to Me, she was an original founder of Socialcast (acquired by VMware), leading sales, marketing and customer success programs for one of the earliest employee social networking tools on the market. Carrie holds a degree in English from UCLA and an MBA from UC Irvine. In her free time she enjoys running, hiking and being a soccer mom, and would love to connect with you on Twitter at @carrieyoung and on LinkedIn.
Presenter: Christina Coleridge is the global manager for Workplace by Facebook at Chevron. During her 15 years at Chevron, Christina’s experience spans several areas of the business — from managing the corporate brand and leading digital marketing for the company’s retail brands Caltex, Texaco and Chevron, to developing global brand and advertising for consumer automotive lubricants. In her current role, she launched Workplace by Facebook as part of Chevron’s digital and cultural transformation. Christina is continuing to leverage Workplace, now in its second year, to engage and connect the workforce across functions, geographical boundaries and business units.
Prior to joining Chevron, Christina provided strategic digital, brand and communications consulting for large multinationals in the financial, telecom, CPG and technology sectors. Her work combined brand development and communications executed across emerging technologies. She was a brand consultant with Landor Associates in San Francisco and subsequently formed her own agency, Saltcellar Productions. Christina holds an MBA from Thunderbird, The American School of International Management, an MA in Scandinavian Literature and Languages from UCLA and a BA in International Affairs from University of Colorado at Boulder.
Moderator: Maureen Thompson is president of the San Francisco chapter of IABC and the Global Head of Internal Communications for Box, a leading Cloud Content Management platform.