Framework for Developing a Communications Plan: Research, Strategy, Tactics and Measurement

Don’t rely on gut feelings and conjecture. Join IABC Orange County, Los Angeles, San Diego, San Francisco and Silicon Valley as we dive into how proper research, strategy, tactics and measurement can ensure success.

Michele Landry, CEO and owner of Tanis Communications, will explain how real data provide a reliable road map to help you reach your goals.

About our speaker:
Michele Landry has over 25 years of experience in strategic communications, corporate positioning, marketing and communications programs for technology companies in industries including enterprise software, wireless, networking, communications and semiconductors. She has implemented successful executive and employee communications programs and marketing campaigns that integrate traditional, owned and digital media.

About our moderator:
Kristie King
, SCMP, executive vice president of SF IABC, obtained the Strategic Communication Management Professional certification in 2020. Her experience includes internal, change management and crisis communications — all areas she found helpful in preparing for the SCMP exam. Kristie leads agent communications as part of the External Communications & Brand team at CSAA Insurance Group, a AAA Insurer.

This session is part of our 2021 Communication Management Pro Series. Each session is led by a seasoned communications leader who knows what today’s C-suite and employers are looking for and what’s needed to pass the IABC Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) exams. Use the series to work toward your CMP or SCMP certification in 2021 or simply use it to refresh or improve your communication management knowledge and practice. Completion of this workshop provides 1.5 hours of continuing education credits that may be applied to exam requirements. For more information on the certification process, visit



Mar 18 2021


12:00 pm - 1:30 pm



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