Keep the Change – The Communicator’s Role in Change Management

Change is difficult. In fact, we’re hardwired to resist change. But in today’s ever-changing market, the degree to which employees are able to adapt and embrace change can be the key to an organization’s success.

While communications alone cannot drive change, communicators play an instrumental role in equipping employees to thrive in new roles, new working styles, and new cultures.

In this interactive session, you will:

• Learn about the communicator’s role in planning and executing change management plans
• Learn about the difference between supporting people versus processes through communications
• Take home practical tips to carry out a strong and varied strategic change communications plan
• Apply lessons learned from a seasoned communications professional with direct experience implementing strategic change management plans

Who should attend:

Communicators, change management professionals, project managers, leaders and anyone who is affected by change (everyone!) and who would like to learn more about how to effectively communicate change.

We’ll network from 5:30-6:00 pm. The presentation will start at 6:00 pm.

About the Speaker

Jennel McDonald is a senior manager of Organizational Change Management with the Chief Digital Office of Kaiser Permanente. In this role, she advises senior executives on strategies to achieve goals and objectives using an OCM framework, leads the digital transformation of several initiatives, and consults with teams on culture and organizational change in general.

In addition to her work with Kaiser Permanente, Jennel is sitting comfortably as Past-President of the San Francisco Chapter of the International Association of Business Communicators where she leads a team of 30 volunteers focused on creating engaging and connected experiences for communications professionals in the San Francisco Bay Area to grow their skills and their network.

Pricing

Early Bird Pricing (ends 09/18)

• $20 Members
• $35 Non Members
• $10 Students

Regular Pricing (starts 09/19)

• $25 Members
• $40 Non Members
• $15 Students

Final Pricing (starts 10/01)

• $30 Members
• $45 Non Members
• $20 Students

Register by 10 am, Wednesday, October 2

Cancellation Policy
Cancellations must be made by 5 pm, September 25 in order to receive a full refund.

Questions?
Contact Tayler Canjar for more information.