Master the Three Principles of Audience-Centric Communication

Whether you’re preparing for a certification exam or simply want to take your work to the next level, you’ll want to master the three principles of audience-centric communication: engagement, context and consistency. By taking a deep dive into your stakeholders and their environment, you’ll be able to create campaigns that will inspire audiences and deliver great results. In this workshop, we’ll look at all three principles and how to apply each to your communications. We’ll include tips on how to prepare for the exams, with plenty of time for Q&A.

Ed Kamrin

Leading the discussion is Ed Kamrin, SCMP, founder and principal consultant at Kamrin Communications, which provides strategic communication services that help create healthier organizations and a healthier world. Over twenty years in the field, he’s worked with companies such as Amgen, Gilead Sciences, McKesson and SunPower. Ed is immediate past chair of the IABC Gold Quill Awards and has served as Pacific Plains Region chair and SF IABC president. He earned his CMP in 2017 and SCMP in 2018.



Sia Papageorgiou

Join us as moderator Sia Papageorgiou, FRSA, SCMP, vice-chair of the Global Communication Certification Council, provides a special series-end overview of the value of GCCC certification. A communication consultant and trainer, Sia is on a mission to elevate the value and visibility of communication professionals and help them become trusted, strategic and in-demand advisors. She is a former IABC chapter and regional leader and was named IABC Chapter Leader of the Year in 2020.


This session is part of our 2021 Communication Management Pro Series. Each session is led by a seasoned communications leader who knows what today’s C-suite and employers are looking for and what’s needed to pass the IABC Communication Management Professional (CMP) and Strategic Communication Management Professional (SCMP) exams. Use the series to work toward your CMP or SCMP certification in 2021 or simply use it to refresh or improve your communication management knowledge and practice. Completion of this workshop provides 1.5 hours of continuing education credits that may be applied to exam requirements. For more information on the certification process, visit


Apr 15 2021


12:00 pm - 1:30 pm



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