Personal Branding and Social Media for Communicators Webinar

Building your personal brand and social media presence is vital for today’s communicator. Whether you’re going solo or working for a company, these are important tools to master and use.

SF IABC is bringing Caroline Leach, lifetime IABC member and founder of The Carrelle Company and a thought leader in personal branding and social media, to the chapter in January.

Designed for but not limited to independent communicators, the webinar is sure to offer ideas, best practices and discussion about branding and social media for all communicators.

About our speaker

Caroline Leach is a personal branding and social media expert who helps people and organizations tell their stories and embrace the future.

For more than a dozen years, Caroline worked in her dream career roles as VP of Corporate Communications at DIRECTV and VP of Marketing at AT&T. In 2018 she leaped into a lifelong interest in starting her own business.

She founded The Carrelle Company to write, consult, speak and teach about social media. A TEDx and keynote speaker, Caroline talks frequently about personal branding, social media and leadership to groups including AT&T, Otter Media, Ericsson, USC and the Association for Talent Development.

Caroline served as an IABC chapter president, district director and international executive board member. She spoke in the closing general session on social media at the 2013 IABC World Conference and led a breakout session in 2019.

Her M.A. in communications management is from the USC Annenberg School for Communication and Journalism, and her B.A. in economics is from UCLA. Caroline is a faculty member in the social media program at the Fashion Institute of Design & Merchandising in Los Angeles. She is the author of What Successful People Do in Social Media: A Short Guide to Boosting Your Career. More information can be found on her website.

Cost & Registration Deadline

• SF IABC Members: Free

• Non-members: $15

Priority is given to members.

Registration deadline: January 27, 5:30 pm

Zoom webinar link to be emailed to participants on January 27.

Cancellation Policy

Cancellations can be made up to four hours before the event (8 am, January 29). No shows will not be reimbursed the $15.


Contact SF IABC VP of Special Programs, Sarah Kooiker.


Jan 29 2020


12:00 pm - 1:00 pm



More Info

Register here.
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