Say It With Feeling! Building a Social Media Presence That Customers Love

Are you a brand that people love? That’s great! But how do you create an engaging social media presence without a product that people feel passionate about? Learn how even the most unloved organizations can produce engaging content and develop a strong social media program.

In this webinar, we will discuss strategies for:

• Creating emotional connections with your audience
• Incorporating customer feedback into content development
• Locating unexpected sources of social media content

Who should attend:

Communications professionals, independent consultants and students who want to boost their social media strategy.

The webinar will begin promptly at 5:00 pm and will include a robust Q&A session.


Early Bird (ends May 6)

  • Members: $20
  • Non Members: $35
  • Students: $10

Regular (starts May 7)

  • Members: $25
  • Non Members: $40
  • Students: $15

Final (starts May 14)

  • Members: $30
  • Non Members: $45
  • Students: $20

Can’t join the workshop? Get the recording. All registrants will receive a recording after the webinar.

NOTE: Participants will receive the workshop webinar link the morning of the event. Be sure to sign up by May 20 at 8:00 am PT to ensure you receive the link.

Cancellation policy: Cancellations will be honored and fully refunded up to one business day prior to the event. To receive a refund, you must cancel by May 19 at 11:00 am PT.

About the Speaker

For the past two decades, David Johnston has worked with clients to develop award-winning content and tell powerful stories.

He currently serves as the Social Media Manager for the Transportation Security Administration in Washington, D.C. In this role, he is responsible for engaging with the traveling public through a variety of digital initiatives, including social media and the agency’s customer care program. In addition to his role as a civil servant, David also serves as the Director of Media for a national nonprofit organization that works to help children in need.

David is a frequent event speaker, sharing his experiences in the fields of social media, government communications and customer care. In his spare time, he can be found rattling the pans in his kitchen, or turning wrenches in the garage.


May 20 2020


5:00 pm - 6:00 pm



More Info

Register here


Yasmin Sidi
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