The Golden Gate National Parks Conservancy is the nonprofit support partner of the Golden Gate National Parks — 84,000 acres of national parkland throughout the Bay Area, including Muir Woods, Ocean Beach, Crissy Field and Alcatraz. The Parks Conservancy is a membership organization created to preserve the Golden Gate National Parks, enhance the experiences of park visitors and build a community dedicated to conserving the parks for the future. The Parks Conservancy pioneers award-winning initiatives in conservation, education, interpretation, park improvement and community engagement.
The Employee Communications Manager will keep our staff informed, inspired and connected to our mission and to each other. The manager will be responsible for developing, managing and delivering employee communication and engagement programs to reach our 400+ staff who work at various locations across the parks. As the first Employee Communications Manager for this organization, this individual has an exciting opportunity to help shape processes and policies.
The position, based in San Francisco, will manage employee communications channels and content. Along with creating engaging and appealing communications, the manager will advise our leadership team on organization-wide efforts to strengthen our employee communication. S/he will also work on staff orientation and other programs to keep staff informed and engaged. Using employee engagement and satisfaction surveys and polls, the manager will help assess the impact and reach of internal communications programs.
This position reports to the Director of Executive Communications and will work with Human Resources, Marketing & Communications and other departments. The ideal candidate will have exceptional communication skills (written, verbal and visual) and will be able to create compelling content in a variety of formats.
Key Duties and Responsibilities:
• Create and implement employee communications plan to help staff feel more connected and knowledgeable about the Conservancy’s mission, goals and priorities.
• Produce ongoing employee communications, including staff newsletter, emails and bulletins, ensuring communications are appropriately targeted across the organization.
• Create compelling and informative content for the Conservancy’s intranet and make recommendations for site navigation to maximize effectiveness.
• Support emergency and rapid-response communications.
• Advise the executive leadership team on how to strengthen information sharing across the organization (tools, messaging, tone), overseeing communications cadence and internal communications editorial calendar.
• Work to continually improve effectiveness of internal communication outreach efforts.
• Review and edit values, workplace safety and Diversity, Equity and Inclusion communications to foster a culture of “employees first.”
• Support employee engagement events, such as all-employee meetings.
• Help create meaningful messaging and engagement programs to help employees better serve as Conservancy ambassadors.
• Help support employees in telling their authentic and personal stories to internal and external audiences, developing content the Communications & Marketing team can use to celebrate and highlight the great work of the Parks Conservancy.
• Collaborate with the Director of Executive Communications and IT to develop policies and the approval process for all-employee communications, managing access to various email distribution lists.
• Maintain an accessible internal calendar of employee trainings and staff events, including volunteer workdays and other team-building programs.
• Serve as communications lead on Employee Handbook updates.
• Develop tools to gather staff feedback in order to determine employee communications effectiveness and future needs.
• Help define internal communications best practices and policies.
Knowledge, Skills and Abilities:
• Experience with strategy and execution in an internal communications role
• Proven track record working effectively across different departments and levels
• Excellent writing, editing and overall communications skills
• Self-driven, attentive to details and collaborative
• Creative problem solver
• Adept with Microsoft Office
• Comfortable with learning new technologies
• Experience with newsletters
• Photo and web editing experience a plus
Education and Experience:
• 4-year college/university and/or Master’s degree in relevant field
• 6+ years of experience in employee engagement or internal communications-related experience, with a proven track record of developing and successfully implementing employee communications programs
• Excellent teamwork and interpersonal skills
• Fluency in Spanish or Chinese a plus