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Read On: Motivating Reads for the New Year

Read On: Motivating Reads for the New Year

As a freelance writer, my business can really slow down in December, understandable since most of my clients have closed out the books on marketing for the year. And while new year planning is underway, the weeks before and after Christmas are still a bit early for...

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ICR Connect Provides Value for Solopreneurs

ICR Connect Provides Value for Solopreneurs

In 2017, the National Bureau of Economic Research concluded that over 16% of U.S. workers were participating in the gig economy, an increase of 56% in the past 10 years. Those numbers reflect the rise in technologies that gave birth to the likes of Uber and Grubhub...

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SF IABC: My Special Skills Lab

SF IABC: My Special Skills Lab

I was just a few years out of grad school when I realized that I was stuck. I had only a few years under my belt and noticed that I wasn't growing. In fact, I was just settling in -- and it was startling. For the first time in my life, my immediate environment wasn't...

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The Best Cold Call of My Career

The Best Cold Call of My Career

After moving from Chicago to the Bay Area in October 2015, I decided to join SF IABC to accelerate my transition into the local market and expand my professional and personal network.  I didn’t know a soul and sent an email through the SF IABC website. It was the best...

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Give Your Team a Boost with SF IABC

Give Your Team a Boost with SF IABC

Which of the following resonate with you? You are leading a team of communications professionals You want your team to be more engaged, and perform at consistently high levels You want to keep current with new communication issues, developments, and tools You want to...

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WHAT'S NEW @ SF IABC

An Event Abuzz with Brand Discussions

An Event Abuzz with Brand Discussions

Imagine mingling with like-minded communications professionals in a commodious conference room in DocuSign’s San Francisco headquarters, where a wall-sized window admits the vast expanse of the San Francisco Bay into view. Throughout the evening, you partake in tasty...

6 Elements Your Personal Brand Shouldn’t Go Without

6 Elements Your Personal Brand Shouldn’t Go Without

Quick Tips to Showcase a Strong Professional Identity 1. Conduct an audit of your personal brand. Do you know what your brand says about you right now? Your brand is not what you think you are; it’s what others perceive you to be. That’s why it’s important to accept...

We Are What We Measure

We Are What We Measure

Do you track your steps and monitor your calories with a fitness app? Do you step on the scale each morning or log your REM sleep each night with a heart rate device? As you’ve probably experienced, the things we measure get the most time and effort invested. As we...