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WHAT'S NEW @ SF IABC

6 Elements Your Personal Brand Shouldn’t Go Without

Quick Tips to Showcase a Strong Professional Identity 1. Conduct an audit of your personal brand. Do you know what your brand says about you right now? Your brand is not what you think you are; it’s what others perceive you to be. That’s why it’s important to accept...

We Are What We Measure

Do you track your steps and monitor your calories with a fitness app? Do you step on the scale each morning or log your REM sleep each night with a heart rate device? As you’ve probably experienced, the things we measure get the most time and effort invested. As we...

The Measure of a Company: The Evolution of Corporate Responsibility

Long-time SF IABC member and former Chapter President Ed Kamrin, SCMP, has done more than his share to make the chapter, his workplace and the world better. Ed is the Communications Manager of Corporate Citizenship for McKesson, a role that has evolved since he first...