Have you ever thought about your personal brand and how others perceive you? In today’s market, whether you are aware of this or not, you are the CEO and marketer of a brand called You.

Personal branding is the practice of treating your professional career and unique attributes as a dynamic “‘living” thing. It entails the ongoing process of developing and maintaining a reputation and impression of an individual, group or organization. No matter where you are in your career, your age or background, your personal brand is how you’re perceived in the world, and it will impact your job opportunities, career growth and relationships.

Caroline Leach, a lifetime IABC member, thought leader in personal branding and social media expert, hosted a webinar on this timely topic for the SF IABC community. As a communicator in the healthcare industry, A strong personal brand can attract others to come to you for consultation and thought leadership. She expressed clearly the importance of marketing yourself just like a famous brand, such as Starbucks or McDonald’s, would. Everyone who sees the logos of these global companies can quickly identify who they are, what to expect when experiencing their product and what they do best. 

A key tool for building your personal brand is social media. Caroline provided the following tips to build a social media presence.

Let’s get social:

  • Post about events or topics that could be of interest to your audience/connections and include a sound bite, a piece of information that is important or inspiring to your network on the social media platform of your choosing.
  • Post on social media to make yourself discoverable so hiring managers and recruiters can find you.
  • Become an expert, so when people have a need they’ll come to you. You’ll be seen as thought leader who can help resolve their challenges.  

Where should you be playing?

Caroline says, “ Share with generosity to benefit others, and your impact can be limitless.” First, identify the audience you want to reach. With whom do you want to connect most? Where is your audience? Below are the top three social media platforms to consider:

  1.     LinkedIn 
  • A must for professionals
  • 670M users
  • A place to build your network and become a thought leader in your field
  1.     Instagram
  • A highly visual platform
  • Connect with Gen Zs and Millennials quickly and effortlessly
  1.     Twitter
  • A great platform for real-time news
  • Where thought leaders express their opinions  

How do you want others to see you? What is your mission? How do you want to engage with your audience? For more tips on how to build your brand, read our blog article “6 Elements Your Personal Brand Shouldn’t Go Without.”