Tag: brand awareness

An Event Abuzz with Brand Discussions

An Event Abuzz with Brand Discussions

Imagine mingling with like-minded communications professionals in a commodious conference room in DocuSign’s San Francisco headquarters, where a wall-sized window admits the vast expanse of the San Francisco Bay into view. Throughout the evening, you partake in tasty...
6 Elements Your Personal Brand Shouldn’t Go Without

6 Elements Your Personal Brand Shouldn’t Go Without

Quick Tips to Showcase a Strong Professional Identity 1. Conduct an audit of your personal brand. Do you know what your brand says about you right now? Your brand is not what you think you are; it’s what others perceive you to be. That’s why it’s important to accept...
Bidding for Change at eBay

Bidding for Change at eBay

By Julie Knight  How eBay is re-branding itself by turning employees into brand ambassadors. Watch the video below. At SF IABC’s meeting, “Reinvigorating the eBay Brand from the Inside Out,” we got an inside glimpse into how eBay is working to shift perceptions of the...