Tag: Idea Exchange

Make Your Brand Sizzle Not Fizzle

Make Your Brand Sizzle Not Fizzle

Join an interactive event and gain insights on building and managing personal and corporate brands! Scott Bedbury, former Nike and Starbucks executive, said: “Branding is everything — and I mean everything.” Brand building can be one of the most significant things an...
Communicating in a Fake News World

Communicating in a Fake News World

By Julie Knight If you were President Trump’s PR person, what would your approach be? What steps could United Airlines take to combat recent bad press? Ever wonder if you should take a political or controversial stand in social media? By doing so, could you be risking...