Join an award-winning creative and innovative communications team covering some of the most interesting topics. The Social Media Specialist will be responsible for creating and implementing social media campaigns and content that engage users and build, retain and deepen their relationship with the university to build its national presence and positive reputation. The specialist will develop a social media strategy/plan that includes monitoring and measuring the university’s reputation on social media through data analysis and enhances or modifies strategies to achieve defined goals.
The Social Media Specialist will be a key member of the University Strategic Communications team and will report to the AVP of Strategic Communications, working closely with leaders in digital communications, media relations, internal communications and community relations. The specialist will have a deep understanding of branding and its relationship and application to social media and digital communications to attract prospective students and families and engage employees, donors, alumni, supporters and key influencers to become advocates and champions. The successful candidate will be a passionate and energetic storyteller, a versatile and creative communicator, and a well-respected team player, committed to continually improve the university’s social media presence and practices.
Level of Experience
5 or more years of social media experience
Strong writing, editing, photography/videography skills; able to multi-task and prioritize projects; video editing and experience in producing content for video platforms such as YouTube and IGTV; experience using various analytics software; familiarity with content management systems, such as Drupal; working knowledge of HTML and CSS; ability to work in a fast-paced, high-pressure environment; knowledge of search engine optimization and best practices; experience using social media platforms.
Campus setting; Pacific is one of the country’s most beautiful, idyllic settings in Northern California. Creative team atmosphere that is high-energy and very collaborative.