Recently, IABC co-sponsored a breakfast summit with Workplace by Facebook. Held in the Menlo Park Facebook campus and moderated by SF IABC President Maureen Thompson, the event focused on how companies are leveraging new workplace tools to drive collaboration, culture and communications.

A panel of three communications pros presented on:

  • Leveraging Workplace by Facebook to drive collaboration, community and culture (Abby Guthkelch)
  • Bringing company leaders on board with internal social media and collaboration tools to drive engagement (Carrie Basham Marshall)
  • How Chevron used Workplace to drive engagement and solve business needs (Christina Coleridge)

Additionally, Maureen led a panel discussion that explored how to build engagement and dialogue, and what leaders shouldn’t do when engaging these channels. 

Popular Communication Platforms

According to recent studies, including a joint study between the Institute for Corporate Productivity (i4cp) and Rob Cross, Edward A. Madden Professor of Global Business at Babson College, companies that promote collaborative working are five times as likely to be high performing. Effective collaboration can enable greater productivity, increase employee retention, improve communication and result in more satisfied customers.

Below are just a few popular tools that promote internal collaboration, and how they do it:

  1. Workplace by Facebook: Organizations can use familiar Facebook features like Newsfeed, groups, messages and events to get things done.
  2. Slack: Slack moves siloed emails into organized conversations (channels) that help internal collaboration. Channels can also be created with external companies. And face-to-face and video calls can be made directly from Slack.
  3. Jive: Jive is an interactive internet that integrates communications, from news pages to corporate communications. It also provides a platform for internal conversations that are organized and archived for future reference. 
  4. Simpplr: Also an interactive intranet, it claims to be a scalable, mobile-first, simple-to-use platform that brings the workforce together in a fresh and simple way.
  5. Google Suite: Google Suite includes Docs, Sheets and Slides, making collaboration easier. Users can work on the same document, editing, commenting and saving versions, so work is more efficient. They can also work on documents offline on mobile devices.

What tools do you use and why? We welcome a discussion; submit your comments below. 

About the Presenters

Abby Guthkelch serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising customers on communication best practices, trends and thought leadership, as well as working closely with engineering and product management teams, specifically, with comms customers in mind.

Carrie Basham Marshall is Principal and CEO of Talk Social to Me, a boutique consulting firm that specializes in helping Communications leaders use social and collaboration tools for effective employee engagement. With over a decade of experience in this area, Carrie has helped hundreds of organizations prepare for, launch and re-vamp their enterprise social platforms.

Christina Coleridge is the global manager for Workplace by Facebook at Chevron. During her 15 years at Chevron, Christina’s experience spans several areas of the business — from managing the corporate brand and leading digital marketing for the company’s retail brands Caltex, Texaco and Chevron, to developing global brand and advertising for consumer automotive lubricants.

Susan Glenn is a writer, content strategist and marketer with extensive experience in the health & wellness and insurance markets. She is currently a communications consultant in the insurance brokerage space. She is the Vice President of Content Strategy for the San Francisco chapter of IABC and is a contributing writer for the San Francisco chapter of the American Marketing Association (AMA). Susan lives in the Bay Area with her family where she hikes and grows a couple of lemon trees.