AI is already reshaping how communicators work — from research and content creation to how brands show up in AI-generated search results. The communicators who thrive won't just be the ones who use AI. They'll be the ones who understand it, shape it, and use it responsibly.
Learn from Elizabeth Edwards, an internationally celebrated strategist and researcher whose work redefines the science and ethics of successful communication, influence, and persuasion. She is the originator of PR 3.0, a strategic communication framework for the era in which AI systems synthesize, summarize, and redistribute what is known about every organization.
Four online sessions this summer. You'll move from fundamentals to strategy. Come to one session that catches your eye or attend the full series for a complete professional development track. Either way, you'll leave with skills and frameworks you can put to work immediately.
What You'll Walk Away With
- Practical AI skills: Prompting, content creation, and workflow tools you can use immediately.
- Ethical frameworks: Tools to navigate bias and implement responsible AI practices.
- A personalized AI: An AI that knows your brand voice, tone, and strategic context.
- AI Search and Narrative: How to shape the way AI discovers and represents your organization.
Session Schedule
Each session stands completely on its own. Attend whichever sessions fit your schedule and interests, or join us for all four.
Session 1 — AI Tools & Workflows for Communicators
Wednesday, June 18 · 11:00 AM · Online · 90 min
A hands-on introduction to using AI in daily PR and communications work. Covers prompting fundamentals, content creation at scale, research acceleration, and workflow integration.
KEY TAKEAWAYS
- Write effective prompts for communications tasks
- Use AI tools for drafting, editing, and research
- Identify where AI fits (and doesn’t) in your workflow
Session 2 — Bias, Ethics & Responsible AI in Communications
Thursday, July 10 · 9:00 AM · Online · 90 min
Understand how bias enters AI systems and what that means for communications work. Learn to build an ethical framework and get hands-on with the Biased Prompt Protocol.
KEY TAKEAWAYS
- Recognize and mitigate AI bias in your work
- Build a personal ethical AI framework
- Apply the Biased Prompt Protocol to real scenarios
Session 3 — Building Your AI Knowledge Base
Thursday, July 24 · 9:00 AM · Online · 90 min
Go beyond generic AI use and learn how to train AI to understand your brand, voice, and strategic context. Leave with a personalized AI setup that acts as a genuine partner for your work.
KEY TAKEAWAYS
- Build a custom AI knowledge base for your brand
- Teach AI your tone, style, and strategic priorities
- Create reusable AI assets for ongoing work
Session 4 — AI Search & Shaping AI Narrative
Thursday, August 7 · 9:00 AM · Online · 90 min
Explore the emerging frontier of AI-generated search and narrative. Understand the signals communicators create, and how to strategically position your organization in an AI-powered world.
KEY TAKEAWAYS
- Understand how AI search differs from traditional SEO
- Identify the signals your content sends to AI systems
- Develop a strategy for shaping your AI narrative
Pricing
Attend as many or as few sessions as you like. Individual sessions and the full series are both available.
| Registration Option |
Member Price |
Non-Member Price |
| Full series — 4 sessions (best value) |
$183 |
$249 |
| Individual session (per session) |
$55 |
$79 |
| 4 individual sessions purchased separately |
$220 |
$316 |
The smartest registration option: join IABC + register for the series
Join IABC Lite ($115) + Full Series member price ($183) = $298 total
That’s less than buying all four sessions as a non-member ($316) — which means your IABC Lite membership effectively costs you nothing when you buy the full series. And membership lasts all year.
Join IABC Standard ($216) + Full Series ($183) = $399 total — full membership benefits plus the complete series.
Join IABC
Who Should Attend
This series is designed for communications professionals at all experience levels. Attend the sessions most relevant to where you are right now.
- PR professionals
- Content strategists
- Corporate communications teams
- Communications managers
- Agency communicators
- Students & emerging professionals